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Callebaut Opens New Chocolate Academy in Belgium

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Callebaut Opens New Chocolate Academy in Belgium

July 08
15:50 2014

Renowned chocolate specialist, Callebaut, has launched a brand-new, state-of-the-art training centre in Wieze, Belgium.

Aimed at taking professional chocolatiers and patissiers on a journey from bean to chocolate, the new venture is the flagship academy in the manufacturer’s network of 16 Chocolate Academy centres worldwide.

Offering professionals from all backgrounds a place to learn and strengthen skills while working with Callebaut Finest Belgian Chocolate, the academy is located next to the factory where the company has been crafting its unique products from cocoa beans since 1911.

1,000 professionals expected per year

And according to Callebaut insiders, about 300 people take training courses in Wieze each year, a number which is expected to climb to 1,000 with the new academy.

‘The Chocolate Academy centres are unique when it comes to sharing best practices and increasing chocolate mastery,’ comments Freek van der Knaap, Vice President Gourmet Western Europe.

‘More than ever, Belgium is seen the world over as the home of Callebaut and heart of chocolate know-how, and this new academy is an incredible asset to chefs.’

The new Callebaut Chocolate Academy centre offers a variety of attractions to its visitors, including:

The Chocolaterie, Bakery Shop, Pastry Lab and the Chef’s Table: Individual training spaces geared towards instructing a specific group of artisans

The Plantation: A small-scale reproduction of a tropical forest, where professionals can be immersed in the world of cocoa and see cocoa fruits in a natural habitat

A Chocolate Tasting Ritual Room: Where a sensory specialist guides the guests through the varied world of chocolate flavors

The Chocotorium: A 100-seat theatre available for lectures by chocolate experts

A Chocolate Bar: Where, visitors can sample freshly made hot-and-cold chocolate drinks

A Chocolate Library: Offering a vast collection of literature on chocolate

Visit www.barry-callebaut.com for more information.

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