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    Mission Possible: How To Write A Mission Statement

Mission Possible: How To Write A Mission Statement

Essentially a vision statement, your company’s mission statement should inform people about your business, its values, the products or services it offers, its potential audience demographic and an idea of where you see your organisation going. Daniela Grendene showcases how to produce an effective mission statement that outlines your values, aims

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    The Key Steps To Keeping Your Clients Longer

The Key Steps To Keeping Your Clients Longer

It is a well known fact that it costs around six times more to gain a new customer than it does to retain an existing one. With that in mind, it is critical that businesses keep repeat business but how exactly can this be achieved? Daniela Grendene outlines the key steps

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    Staff Conflict: What To Do When Employees Don’t See Eye To Eye

Staff Conflict: What To Do When Employees Don’t See Eye To Eye

When a team works closely together, conflict is an inevitable consequence of trying to combine contrasting personalities, skill sets, strengths, weaknesses and professional roles. If a manager does not confront an issue and instead allows it to fester, the work environment can quickly become toxic. It is, therefore, the responsibility

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    Top 20 Marketing Mistakes: No 2 – The ‘We vs You’ Focus

Top 20 Marketing Mistakes: No 2 – The ‘We vs You’ Focus

In this series, Daniela Grendene examines the Top 20 marketing mistakes that businesses make and provide tips on how to avoid such mistakes and get it right first time… No.2: The ‘We vs You’ Focus When it comes to marketing, there are umpteen trade secrets to make use of. However, most entrepreneurs aren’t

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    Revealed: The Top 20 Marketing Mistakes For ALL Businesses

Revealed: The Top 20 Marketing Mistakes For ALL Businesses

Creating a winning marketing strategy is one of the most stressful and overwhelming components of being a business owner. Many operators don’t even know where to start and yet they manage to survive blunder after blunder before finally embracing a strategy that actually works. In this series, Daniela Grendene examines

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    Move Client Prospects to Raving Fans: Check Out ActionCOACH’s Ladder of Loyalty

Move Client Prospects to Raving Fans: Check Out ActionCOACH’s Ladder of Loyalty

Ultimately, if the purpose of business is to profitably create raving fans, then the first part of this process is consistency. Daniela Grendene outlines the necessary stages to get your operation from off-the-radar to being shouted about… The Ladder of Loyalty At the first rung, a business should look at its target

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    Five Reasons Why Your Business Is Too Dependent On You!

Five Reasons Why Your Business Is Too Dependent On You!

If you were to draw a picture that visually represents your role in your business, what would it look like? Are you at the top of an organisational chart, or stuck in the middle of your business like a hub in a bicycle wheel? Business buyers generally tend to avoid these

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    How To Double Your Customer Base in a Single Month – Phase II

How To Double Your Customer Base in a Single Month – Phase II

Despite some sceptical business owners claiming the contrary, it is actually possible to double one’s customer base in a single month. Daniela Grendene concludes her series of the top 11 ways to kick-start your growth charts off the scale… Consider advertising Many business owners mistakenly believe that they can’t afford advertising. However,

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    How To Double Your Customer Base in a Single Month

How To Double Your Customer Base in a Single Month

Despite some sceptical business owners claiming the contrary, it is actually possible to double one’s customer base in a single month. For some reason, people seem to only expect growth in line or slightly about the rate of inflation, so they believe it is possible to obtain a 5% increase

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    ActionCLUB: A Chance to Step Off the Hamster Wheel and Build A Strong Business

ActionCLUB: A Chance to Step Off the Hamster Wheel and Build A Strong Business

Here’s a question for you: how can it be that so many directors and managers have become accustomed to being stuck on a hamster wheel? An auto-pilot of the same monotonous, repetitive, unfulfilling activities, often resulting in little to no progress at the end of the day. Daniela Grendene explains what

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