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Industry Celebrates Launch of New ‘Scotch’ Haggis at Highland Show

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Industry Celebrates Launch of New ‘Scotch’ Haggis at Highland Show

Industry Celebrates Launch of New ‘Scotch’ Haggis at Highland Show
July 11
08:52 2014

A new haggis, produced using Scotch Beef and Scotch Lamb as key ingredients, was launched by Campbells Prime Meat at the Royal Highland Show at the end of June.

Campbells, who worked on the initiative with Quality Meat Scotland, has over 100 years’ experience in making  Scotland’s national dish, and devised the new product made with quality assured Scotch Beef PGI and Scotch Lamb PGI.

Made exclusively with ‘Scotch’ meat ingredients, the product will be supplied across the UK and Europe, and also be available to customers of campbellsmeat.com.

Richard Lochhead, Rural Affairs Secretary (pictured, centre, with Jim McLaren, Chairman of QMS (left), and Tushar Kahn of Campbells Prime Meat), was one of the first to sample the new haggis during the QMS breakfast reception at the Royal Highland Show: ‘There is a real gap in the market for a premium Scotch haggis of unrivalled provenance, and I’m sure this delicious recipe will prove to be a big hit with consumers at home and abroad,’ he said.

Christopher Campbell, Campbells Prime Meats Managing Director, added: ‘We are delighted to have worked with QMS on updating our haggis recipe and bringing this product to life.

‘We envisage this product providing further confidence to our customers with regards to the strong emphasis we place on transparent supply chain and provenance.’

Jim McLaren, Chairman of Quality Meat Scotland, concluded: ‘The new haggis from Campbells is a great example of the innovation which exists in our industry.

‘It highlights the value placed on the Scotch Beef PGI and Scotch Lamb PGI brands, and all they stand for in terms of quality assurance, welfare and provenance.

‘It’s important that pride in the brands is keenly felt in every part of the red meat production chain – from farmer to consumer – and that wherever possible the logos are proudly displayed.’

www.qmscotland.co.uk

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