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Tourism Conference Bookings Showing Strong Performance

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Tourism Conference Bookings Showing Strong Performance

Tourism Conference Bookings Showing Strong Performance
February 20
12:17 2014

Scottish-Tourism-Alliance-Logo

Bookings for the 2014 Scottish Tourism Week Signature Conference are strong, according to organisers.
Marc Crothall, Chief Executive of the Scottish Tourism Alliance, has been impressed by the level of interest so far:
‘Many business from across the sector have taken advantage of the early bird discounted rate,’ he explained.
‘We are, of course, keen to ensure that we have an equally high level of attendance to the conference as we did last year, and thus have kept our price points low to ensure it’s affordable and accessible to the majority.’

Taking place from 12th – 13th March at the Assembly Rooms in Edinburgh, the Scottish Tourism Week Signature Conference is a must-attend event for anyone working in or connected to the Scottish hospitality, tourism and catering industry.

Visit www.eventbrite.co.uk to book your tickets before they sell out.


Scottish Tourism Week Signature Conference Programme

Tuesday 11th March

Parliamentary Reception: Scottish Parliament Holyrood 18.00-20.00
Hosted by Murdo Fraser MSP. Sponsored by The Caravan Club and VisitScotland.

Wednesday 12th March
Conference Day 1: Assembly Rooms, 09.30-17.00

09.30-10.00 Registration and Exhibitor Networking

Session 1

10.00 – 10.05: Good Morning & Welcome: Stephen Jardine, Conference Host
10.05 – 10.25: Opening Conference Address: Marc Crothall, CEO Scottish Tourism Alliance
10.25 – 10.40: Ministerial Address: Fergus Ewing MSP
10.40 – 11.05: The Leadership Report: Stephen Leckie, Chair, Tourism Leadership Group & STA

Session 2

11.05 – 11.30: Marketing Scotland to the World – 2015 and beyond: Dr Mike Cantlay, Chair VisitScotland
11.35 – 12.00: Networking and Exhibition

Session 3

12.00 – 12.30: CEO/Executive Leadership Panel: Discuss Challenges & Opportunities
(David Watt, IoD; Freda Newton, Jacobite Cruises; Gordon Dewar, Edinburgh Airport;
Ufi Ibrahim, BHA; and Marc Crothall, STA)

12.30 – 13.00: The Digital Tourist: Professor Aaron Quigley, Chair of Human Computer Interaction, School of Computer Science, University of St Andrews

13.00 -14.15: Networking Lunch & Exhibition

14.15 – 14.55: Working with the Future Generation: Dr Paul Redmond, President of the Association of Graduate Careers Advisory Services (AGCAS)

14.55 – 15.45: Defining your Brand with Great Customer Service: Linda Moir, Service Delivery London 2012
15.45 – 16.05: Networking and Exhibition

Session 5

16.05 – 16.55: Leading from the Front: Ellis Watson, CEO of DC Thompson & Co.
16.55 -17.00: Closing remarks, Stephen Jardine

Wednesday 12th March: Evening Programme

Dinner with a Difference: The Caves, 19.00- 01.00
Enjoy informally feasting on many of Scotland’s finest foods with friends and colleagues, with entertainment and music.

Thursday 13th March
Conference Day 2: Assembly Rooms, 08.30-14.30

8.30 – 9.00: Registration and Exhibitor Networking

Session 1

9.00 – 9.10: Welcome, Stephen Jardine and Marc Crothall

9.10 – 9.35: Ministerial Address, John Swinney MSP, Cabinet Secretary for Finance

9.35 – 10.00: Rising to the Challenge in Calgary: Bob Thompson, President and Chairman of the Board of the Calgary Stampede

10.05 – 11.10: Scotland’s Global Competiveness Challenge, presentations and panel discussion
– A Tour Operator’s perspective: Rebecca Brooks, MD, Abbey Tours
– An Event Manager’s Perspective: Paul Bush, COO, EventScotland
– An Adventure Operator’s Perspective: Paul Easto, MD, Wilderness Scotland

11.10 – 11.30 Networking and Exhibition

11.30 – 13.30: Session 2

Group A
At Risk of Being Left Behind: Addressing the Quality, Investor & Investment Challenges
– A Hospitality Consultant’s Perspective: Russell Kett, Chairman, HVS
– A Banker’s perspective: Mike Saul, MD, Hospitality and Leisure Banking, Barclays
– An Owner Operator’s Perspective: Ruaridh MacDonald, Ops Director, MacDonald Hotels
– An Investor’s Perspective: Alister McCutchion, VP Hotels & Hospitality, Jones Lang LaSalle

Group B
In Every Destination, Tourism is Everyone’s Business: Presentations and questions

– A City overview of the Positive Impact of Tourism: John Donnelly, CEO Marketing Edinburgh
– A Rural Destination Delivering Growth by Joining the Dots: Fife Tourism Partnership
– An Island Success Story: Collaboration & Partnership Working, Visit Arran and Partners

13.30 – 14.30: Networking Lunch and Exhibition: Closing remarks, Stephen Leckie, STA Chair

Visit www.eventbrite.co.uk to book your tickets for the Scottish Tourism Week Signature Conference.

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Catering Scotland

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