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Tourism Minister Launches Conference Initiative

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Tourism Minister Launches Conference Initiative

Tourism Minister Launches Conference Initiative
January 19
09:55 2015

A new initiative aimed at promoting Scotland as a global centre for conference excellence was launched last by the Scottish Government’s Minister for Tourism.

Think Scotland, Think Conference (TSTC) – which aims to grow this area of Scotland’s tourism sector as part of the national tourism strategy – was launched at Edinburgh Castle by Tourism Minister Fergus Ewing MSP last week.

The initiative, developed by the Scottish business tourism industry, will work with champions in Scotland’s key business sectors who will generate enquiries for events within their fields.

The principal purpose of the campaign – a first for Europe – is to attract new events which would not otherwise have taken place in Scotland.

Hosting the launch of the project, Mr Ewing (pictured) said: ‘Not only does business tourism bring tens of thousands of delegates to Scotland, the events themselves act as a shop window for all our country has to offer.

‘It’s an opportunity to showcase Scotland as a premier location in which to invest, study, live, work and visit, and it’s vital that we continue to build on this success by providing support to our business tourism sector which has long benefited from Scotland’s reputation as a world-class conference venue destination.’

Worth £782m to the Scottish economy, business tourism comprises visitors to Scotland whose trip is related to conferences, meetings and incentive travel.

TSTC is being delivered as part of Scotland’s national tourism strategy, Tourism Scotland 2020 (TS2020).

www.thinkscotlandconference.co.uk

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