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Zero Waste Scotland Launches ‘Upcycling’ Social Media Incentive

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Zero Waste Scotland Launches ‘Upcycling’ Social Media Incentive

Zero Waste Scotland Launches ‘Upcycling’ Social Media Incentive
October 14
21:42 2015

A new social media campaign launched today, aimed at encouraging Scots to re-use, recycle and ‘upcycle’.

Launched by Zero Waste Scotland, Design Doctor will culminate in a range of interactive events at the end of November

Each week, three Scottish designers – Emily Rose Vintage; Treemendus; and Very Vintage – will transform one of seven items of furniture and post the details on Twitter and Facebook. These items will be sourced from a range of second-hand stores accredited by ‘Revolve’, a re-use quality standard for shops selling second-hand goods in Scotland.

Scottish Government Environment Minister, Dr Aileen McLeod said: ‘The Design Doctor campaign matches our approach to creating a more circular economy in Scotland.

‘Scotland’s Revolve programme is a great way to empower people to upcycle household items instead of throwing them away, and the concept makes sense for business, industry, the public sector, and individuals.’

Zero Waste Scotland’s, Izzie Johnston, added: ‘The Design Doctor campaign is aimed at encouraging people to overcome any uncertainties they may have about upcycling, and providing them with the skills and confidence to give it a try.’

Follow all the #DesignDoc action on www.twitter.com/ZeroWasteScot. To find out more about the Revolve programme, visit www.revolvereuse.com.

Photo shows Emily from Emily Rose Vintage; Sophie from Treemendus; Izzie Johnston from Zero Waste Scotland; Shauna from Treemendus; and Jo from Very Vintage.

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