The Scottish Wholesale Association (SWA) has appointed Lisa Clifford as their membership engagement officer.
Lisa, who has a background in bar and restaurant management, joins the SWA from Tennent’s Lager owner, C&C Group, where she worked on customer marketing plans for the company’s premium brands portfolio, including the Italian beer Menabrea, across the UK.
A graduate of the University of Glasgow, Lisa will be working to help with wholesale and supplier members leverage the industry support that is available to them, in addition to recruiting new members.
Colin Smith, SWA chief executive, said: ‘This appointment confirms our commitment to our members and the wider wholesale sector to help grow their businesses in an ever-changing marketplace. Lisa is ideally placed to engage with members and explain the benefits of SWA membership to both wholesalers and suppliers.’
Lisa added: ‘My background in bar and restaurant management means I am well placed to working with drinks and foodservice suppliers to help them take advantage of the opportunity to grow their brands through partnerships with SWA members.
My role extends across the entire food and drink wholesale sector, and I will also work closely with our members who supply Scotland’s 5,200 convenience stores as well as the 30,000 tourism, hospitality and leisure outlets, and public sector customers including schools, prisons and hospitals.’