Catering Scotland

The hunt for the Britain’s best roast dinner is back, as Unilever Food Solutions launches the fifth annual British Roast Dinner competition. Sponsored by Colman’s and supported by Knorr, the campaign aims to inspire pubs to serve the UK’s favourite pub meal every day of the week.

Every pub entering will receive a free tub of Knorr gravy, plus the opportunity to order a celebratory point-of-sale kit in the run-up to British Roast Dinner Week 2016, which runs from 26th September to 2nd October. Each of the regional winners in Scotland, South England, North England, the Midlands and Wales will also receive £2,500-worth of PR, while the national winner will win £10,000 of PR support and the title of Best British Roast Dinner.

Chris Brown, channel trade marketing manager at Unilever Food Solutions, said: ‘British Roast Dinner Week is a massive opportunity for pubs to boost sales, and previous winners have seen huge spikes in trade as a result of their success in the competition.’

To enter the competition, pubs should complete the entry form at britishroastdinnerweek.co.uk before 20 September and explain what makes their roast so special.