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Design Guru John Amabile Launches Online Tutorials for Social Media Campaign

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Design Guru John Amabile Launches Online Tutorials for Social Media Campaign

Design Guru John Amabile Launches Online Tutorials for Social Media Campaign
November 23
09:18 2015

Zero Waste Scotland has launched a national competition to encourage people to discover the opportunities afforded by reusing everyday items.

Interior design expert John Amabile – best known for TV appearances on shows such as ITV’s Better Homes and 60 Minute Makeover – has joined forces with Zero Waste Scotland to deliver a series of exclusive online tutorials on how to ‘upcycle’.

The national eight-week ‘Design Doctor’ social media campaign, launched by Zero Waste Scotland in October, features expert guidance from three Scottish designers who take it in turns to transform one of seven items of furniture, based on a public vote.

Speaking ahead of the launch of the videos on last week, John (pictured), said: ‘The upcycling trend has never been more fashionable or exciting than it is at the moment, and people are becoming increasingly aware of its multiple benefits, not to mention its ability to inspire creativity.

‘I’m really excited to team up with Zero Waste Scotland to make this trend even more accessible and mainstream through my three new upcycling video guides on, where I show viewers how to transform furniture.’

Entrants are asked to upload a picture of a proposed piece of furniture for upcycling, together with a description of the desired design. Entries close this Tuesday, 24th November, and a shortlist of the best projects will be shared on Design Doctor social media channels in due course.

The Design Doctor finale event takes place on 5th and 6th December at the Ocean Terminal shopping centre in Edinburgh. Enter the Design Doctor competition here, and follow all the #DesignDoc action @ZeroWasteScot.

To find out more about the Revolve programme, visit or follow @revolvereuse on Twitter. Businesses with an interest in becoming Revolve-accredited can find out more here.

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Catering Scotland

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