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Locally Sourced Food Cooks Up Increase In Sales For Scottish Businesses

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Locally Sourced Food Cooks Up Increase In Sales For Scottish Businesses

October 21
20:07 2013
Scottish tourism businesses and event organisers, which collectively reach over 13 million visitors each year, have experienced an eight percent increase in turnover, and a seven percent increase in sales per visitor over the last 12 months thanks to a new national food-and-drink project.

The Experiencing Scotland project, funded and delivered by Scottish Enterprise, was developed in October 2010 to encourage tourism businesses to work in partnership with food-and-drink producers to get more local Scottish produce onto their menus.

Since its launch, the project has worked with 25 companies which collectively receive over 13m visitors each year, including T in the Park, Glasgow Science Centre and the National Trust for Scotland.

Scottish Enterprise project manager, Nicola Watt, said: ‘In 2009, we undertook research which highlighted how businesses and events which provide locally sourced Scottish food are typically enjoying higher levels of sales.’

It also found that visitors prefer to buy food and drink with local provenance:

‘With increasing demand from visitors to sample local, distinctive food, tourism businesses have a great opportunity to increase customer satisfaction, enhance their profile and improve their bottom line simply by offering good quality, authentic, Scottish produce.’

Through the project, companies can access tailored business advice such as an induction to business tools and support networks; a review of menu offer, service delivery, purchasing, marketing, staff skills and financial performance; a bespoke business action plan and referrals to suppliers.

Experiencing Scotland has also shared practical tips and best practice case studies with over 400 event organisers, tourism industry groups and contract caterers throughout Scotland to promote a wider understanding of the business case for showcasing the outstanding produce available locally.

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