Mark Sargeant Partners with Brakes to Develop Service for Chefs
Celebrity chef Mark Sargeant is to work with Brakes to help develop the foodservice supplier’s range and enhance its appeal to chefs.
The decorated chef will be working with Brakes’ development chefs on new recipes and products, as well as undertaking masterclasses with customers.
Sargeant, who opened Rocksalt restaurant in Folkestone in 2011 and Soho site Morden & Lea last year, said he was keen to get started on the project: ‘My primary focus will be to make the food the centre of attention, inspiring people through innovation, quality, locality, sustainability and provenance – words which really mean something to them – and to help Brakes build an outstanding reputation in all of these areas,’ he said.
‘I’m here to get stuck in, not just to act as a figurehead at product demonstrations and corporate events; I look forward to working with chefs at the sharp end and helping to shape their businesses grow.’
Brakes operating board director, Raj Tugnait, added that the partnership was an exciting prospect for the business: ‘What attracted us to Mark in the first place is that he remains actively involved in the day-to-day running of his restaurants.
As a result, he understands the challenges facing modern foodservice operators and, having achieved so much at such a young age, is a dynamic role model for aspiring chefs up and down the country.
‘Our business is built upon the principle of for chefs, by chefs so we’re all very excited about working with Mark and seeing how his approach to great food, kept simple will further improve our range and bring greater success for our foodservice customers.’
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