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Quality Equipment Distributors Fits Out French Patisserie… in Staffordshire!

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Quality Equipment Distributors Fits Out French Patisserie… in Staffordshire!

Quality Equipment Distributors Fits Out French Patisserie… in Staffordshire!
October 27
19:13 2014

An authentic French-style patisserie in Stoke-on-Trent, Staffordshire, has selected Quality Equipment Distributor’s  ‘Avalon’ chilled display counters for its exclusive selection of cakes, crêpes, gateaux, baguettes and other snacks.

Mélice, which opened this summer, is a new venture by specialist French baker, Bineta Sow and her family (pictured below, far left).

The brand, which is named after a type of flower, gives the patisserie an authentic Parisian feel, with natural wood-finished décor and furniture to match.


The counters themselves were chosen for their classic French styling, with clean, straight glass, all-round vision, flexible temperature range and wood veneer cladding which perfectly compliments the Mélice corporate style.

They are used both as serve-over counters and for window displays.

In addition to running the patisserie as a retail operation, Mélice also sells its goods online and is experiencing increasingly successful levels of business from both sources.

Commenting on the installation, Bineta Sow said: ‘After a great deal of research, we were pleased to find that the QED counters were exactly what we were looking for in terms of style and function. We are also very happy with the service we received from Robert Campbell and his team.’

Based in Glasgow, QED supplies a large selection of modular coffee shop systems, back bar shelving and general commercial refrigeration equipment. The company distributes its products throughout the UK using a national network of shopfitters and refrigeration engineers.

Visit for more information on QED’s comprehensive range of world-class catering equipment.

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Catering Scotland

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