ScotHot, the country’s premier trade event for the food, drink, hospitality, tourism and retail sectors, will be introducing the Buell Hospitality Advisory Hub, and an expanded emphasis on cutting edge hospitality technology this year.
Providing industry professionals with expert guidance, innovative solutions and the latest technological advancements, Buell Hospitality is Scotland’s leading network of service and supply companies dedicated to supporting hotels and the wider hospitality sector. Comprising 35 professional business partner companies and a highly experienced core advisory team, offering tailored support to SME and independent hospitality businesses.
For the first time, 10 business partner companies will come together at ScotHot in 2025 to offer free consultations for visitors, covering a wide range of business needs, from technology and revenue management to architecture, finance, recruitment, and operational strategy.
Companies participating in the Buell Hospitality Advisory Hub include:
- Buell Hospitality: Strategic and operational advisory services & outsourcing
- For-Sight: Data-driven CRM and guest engagement solutions
- Hop Software: Cloud-based property management systems
- Net Affinity: Digital marketing and booking solutions
- Right Revenue: Intelligent forecasting and revenue management
- SK Chase: Gift voucher technology for luxury hotels
- TAYL: Innovative online hospitality training and development
- The Full Range: Procurement solutions for the hospitality sector
- Graham & Sibbald: Property consultancy and chartered surveying
- GLM: Architecture and building consultancy for hospitality businesses
Drop-in sessions are also available on the day but visitors are encouraged to reach out to reserve their spot in advance by emailing enquiries@buellhospitality.com with their preferred time slot and the company they’d like to speak to.
Meanwhile, ScotHot 2025 will also mark the launch of Buell Connect, a new community designed to support hospitality professionals by offering a suite of essential business benefits, networking opportunities and access to industry-leading expertise.
Founder, Roddy Watt (pictured below), said: ‘Whether you’re looking for advice on guest engagement, revenue optimisation, or property expansion, our Business Partners are here to help.’
In addition to Buell’s advisory hub, the event promises an expanded focus on technology and innovation, with a range of cutting-edge tech exhibitors appearing at the show for the first time, including:
- ICRTouch: Advanced EPOS systems for hospitality
- Bizimply: Workforce management and staff scheduling software
- Hotel TV Company: Next-generation in-room entertainment solutions
- GetPos UK: C-based POS technology for restaurants and hotels
- Dojo: High-speed payment solutions
- MAITRE’D: POS solutions
- Nory: AI-powered financial forecasting for hospitality businesses
- Order On Bot: Digital ordering and automation solutions
- Connekt Charging: Smart charging solutions for the hospitality sector
New tech will also be a key theme on the STA Spotlight Stage, with headline sessions tackling the sector’s challenges and opportunities.
In addition to the Buell Hospitality Advisory Hub, ScotHot 2025 will feature an expanded focus on technology and innovation, welcoming a range of cutting-edge tech exhibitors appearing at the show for the first time, including:
- MAITRE’D – Comprehensive restaurant POS solutions
- ICRTouch – Advanced EPOS systems for hospitality
- Bizimply – Workforce management and staff scheduling software
- Hotel TV Company – Next-generation in-room entertainment solutions
- GetPos UK – Cloud-based POS technology for restaurants and hotels
- Dojo – Secure, high-speed payment solutions
- Nory – AI-powered financial forecasting for hospitality businesses
- Order On Bot – Digital ordering and automation solutions
- Connekt Charging – Smart charging solutions for the hospitality sector
On Wednesday, 26th February, William Gorol, Founder of triSaaS, will lead Rising Costs, Steady Profits: C-Suite Strategies for Navigating Wage and Insurance Hikes, joined by a guest panel to explore how technology and outsourcing can help businesses maintain profitability amid rising operational costs.
On Thursday, 27th February, Florian Augustin, Deputy CEO of HotelPartner, alongside Stephen Gow, General Manager of The Chester Hotel in Aberdeen, will offer real-life examples and proven strategies to optimise revenue, simplify operations and unlock new growth opportunities.
Toby Wand, Managing Director of 365 Events, the team behind ScotHot, said: ‘Both the addition of the Buell Hospitality Advisory Hub and a wider focus on tech will provide a unique opportunity for business owners and operators to gain real-time expert guidance that can make a tangible difference to their operations.‘
Taking place at the SEC Glasgow from 26th – 27th February, ScotHot is the country’s most popular trade show for the hospitality sector. To find out more about everything happening this year and to register for your complimentary trade ticket, visit www.scothot.co.uk