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Scottish Export Strategy Paying Dividends In Red Meat Market

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Scottish Export Strategy Paying Dividends In Red Meat Market

October 21
20:07 2013
Anuga landscape.JPG

Speaking at ANUGA, one of the world’s largest food fairs taking place in Cologne this week, Mr McLaren acknowleded the challenge presented by the tight domestic supply situation and emphasised that exports worth around £78m are a vital part of Scotland’s economy:

‘While there is demand from overseas customers for the very top end of quality products from Scotland, there is also encouraging demand from overseas markets for fifth quarter and lower value products,’ he explained.

‘This is good news in terms of optimising returns for the whole carcass, and the continued demand for Scottish products overseas should send out a very positive signal to livestock producers for the long-term.

‘There’s no doubt that the economic slump has been making trading conditions challenging but despite tight supplies, Scotch Beef and Lamb exporters appear to be holding their own year-on-year, and we are maintaining a strong market presence which augers very well for the future.’

The QMS chairman also explained that QMS’s refreshed export strategy, announced at Anuga two years ago, was already bearing fruit: ‘We are focusing on developing opportunities in Germany and the Nordics, along with the existing well-established target markets of France, Italy and the Benelux.

‘While France remains Scotland’s most important export market – accounting for around 48% of trade – the Benelux countries and Italy follow on close behind.

‘There has been some encouraging growth in Sweden and Norway, and in Germany we can boast an exciting new customer who have just taken their second shipment of product,’ concluded Mr McLaren.

The company, Recke Fleischwaren, is a family-owned company based in Berlin and will be supplied by Porthlethen-based McIntosh Donald.

Another deal struck during the early part of ANUGA was an exciting order for Danish flagship department store, Magasin.




Anuga square.JPG

Scottish red meat exporters appear confident there are opportunities for growth on the export scene, according to Quality Meat Scotland


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