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UK ‘Not Getting Its Chocolate Fix’, According to New Research

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UK ‘Not Getting Its Chocolate Fix’, According to New Research

UK ‘Not Getting Its Chocolate Fix’, According to New Research
October 06
19:39 2014

Callebaut Main CroppedNew research commissioned by Callebaut has explored the trends that will be shaping menus over the coming months to help pinpoint the nation’s favourite chocolate desserts.

Working with Menurama, Callebaut also pinpointed the nation’s favourite chocolate desserts, with chocolate brownie the clear number one followed by cheesecake, cake, pudding and ice cream** and revealed the average price of a chocolate dessert is £4.38, commanding an 11% premium over non-chocolate dishes.

Robert Harrison, Sales Director at Callebaut, explains: ‘According to our findings, an impressive 70 percent of 18-34-year-olds are happy to pay more for their favourite chocolate dessert, and should operators fail to feature a chocolate treat on menus at all, 30 percent of customers may refrain from choosing a dessert altogether.

‘‘It would appear from the research there is a real disconnect between what many consumers want and what’s being provided.

‘Caterers should undoubtedly be offering more choice, and may be missing out not only on sales but also on the profit potential of their menus by not including more chocolate desserts. Those who can gear up for this demand will reap the benefits in terms of increased turnover.’

The work marks the launch of Callebaut’s new For The Love of Chocolate campaign, aimed at guiding caterers through their choices and ensuring dessert menus remain profitable.

Chocolate haven includes a handy infographic (pictured above left) featuring the key research findings, as well as on-trend recipes and helpful videos.

Key findings of Callebaut’s research include:

  • The current average number of chocolate desserts on menus is two
  • Sixty-six percent of consumers want restaurants to offer more chocolate varieties
  • Seventy-five percent of people would like to see up to four cocoa-based desserts on offer
  • The average price of a chocolate dessert is now £4.38, commanding an 11 percent premium
  • Chocolate brownie is the No. 1 dessert, followed by cheesecake, cake, pudding and ice cream
  • Up to 60 percent of people would be more likely to order afternoon tea if it included chocolate cake and treats

From cocoa bean to chocolate, Callebaut’s finest Belgian chocolates are produced with 100% Belgian craftsmanship, making it the chocolate of choice for confectioners, pastry chefs and chocolatiers all over the

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Catering Scotland

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